Insight Articles by Meesha Gerhart

Is your business’ website telling the right story?

I've been having a lot of the same conversations with businesses owners about their websites. If we focus more on the story of your business, then we see where your website can fit into the story.

Year’s End into the Year Ahead

I don’t know about you but these few days between Christmas and New Year’s is my favorite time of year. It’s my favorite because I’m in this special place of reflection and dreaming all at the same time.

Why is UI important?

Last month, I talked to you about the term user experience (UX) and why it was important to your business goals. Based on some questions I received after the article posted, I wanted to go a little deeper by...

User Interface Design Principles: How UI Can Help Your Business

Last month, I talked to you about the term user experience (UX) and why it was important to your business goals. User experience is the practice of fulfilling a user’s need. When we apply UX principles to a project,...

How Website Design Can Reinforce Your Brand Culture

A large part of RedTree’s Discovery Phase is learning about who our clients are. We’re not talking about scratching the first layer of paint. We want to dig in through all the layers of paint and old wallpaper to...

What is Web Design?

Most definitions of Web Design begin and end with a list of technical elements, but the science of web design is rarely enough to move the needle in any meaningful way. The technical elements of web design are important,...

3-Year Anniversary!

Three years ago I started my own business, RedTree Web Design. Even as I write that sentence I’m amazed. It was the scariest and most exciting decision I’ve ever made. As congratulations started to flood in I found myself...

How many clicks does it take?

Have you ever seen the old cartoon of the boy asking the owl, "How many licks does it take to get to the center of a Tootsie Pop"? Every time we look at a website we ask a...

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