A range of metrics can impact your marketing strategy and how you run your business (and we have done a few blog posts on this topic), but few metrics are underestimated and underutilized as much as cost per acquisition....
Meesha Gerhart
September 7, 2017
We recently asked our social media followers if they had any questions about marketing or business growth, and we got multiple questions revolving around the same core subject: How do I know which parts of my marketing are really...
Meesha Gerhart
July 17, 2017
Over the last few years especially, I’ve had a specific kind of conversation with multiple business owners. They were running expensive display advertising campaigns (think banner ads) that netted them hundreds of thousands of impressions a month accompanied by...
Meesha Gerhart
June 15, 2017
Social media marketing is one of the noisiest, most confusing facets of digital marketing. For starters, how many social media platforms are there that you know of? Take a second to count them off. Well, there’s Facebook, Twitter, Instagram,...
Meesha Gerhart
May 25, 2017
If you’re working with any sort of marketing vendor, you probably get a monthly performance report. That report probably talks about things like impressions, clicks, click-through rates, bounce rates, etc. All of these numbers are great, but you probably...
Meesha Gerhart
May 4, 2017
The awesome thing about digital marketing and media is that you can get a ton of data to go with every move your business makes. The terrible thing about digital marketing and media is that you have way more...
RedTree Web Design
April 13, 2017
In the end of 2016, RedTree was looking to get an office. We didn’t know where exactly, but Carnegie was on the list. After finding a place in Carnegie that met all of our needs, we started to look...
RedTree Web Design
April 6, 2017
Contact pages are not effective. Even if they were made by RedTree, they still aren’t engaging new customers. In the modern web, a “Contact Us” page that lists your phone number, email, and maybe your mailing address is mandatory....
Meesha Gerhart
March 23, 2017
