Website Performance Tools
Many different factors go into your ranking on search engines. One of the most significant ones is how quickly your website loads, which is also a factor in your overall website performance.
Meesha Gerhart
March 29, 2018
Insight Articles by Meesha Gerhart
New Search Console from Google
A few months ago Google announced the release of a new beta version of their Search Console. Google's Search Console is an excellent resource for me...
Meesha Gerhart
January 31, 2018
The Power of “Cost Per Acquisition”
A range of metrics can impact your marketing strategy and how you run your business (and we have done a few blog posts on this topic), but few metrics are underestimated and underutilized as much as cost per acquisition....
Meesha Gerhart
September 7, 2017
Google is Penalizing Non-Mobile Sites
I thought we had got past this point but apparently, we didn’t. It has been almost 2 years since Google notified everyone that they would be penalizing websites if they weren’t mobile-friendly. Even after 2 years we still see a lot of...
Meesha Gerhart
August 30, 2017
How do you judge the ROI of your marketing tactics?
We recently asked our social media followers if they had any questions about marketing or business growth, and we got multiple questions revolving around the same core subject: How do I know which parts of my marketing are really...
Meesha Gerhart
July 17, 2017
Goal-Tracking is Vital for Your Ad Budget
Over the last few years especially, I’ve had a specific kind of conversation with multiple business owners. They were running expensive display advertising campaigns (think banner ads) that netted them hundreds of thousands of impressions a month accompanied by...
Meesha Gerhart
June 15, 2017
I learned everything about Customer Service at PiCon
My name is Meesha Gerhart and I am the owner of RedTree Web Design. Before I started RedTree I was a part owner of PiCon Web Design. During my time at PiCon a huge transformation was happening and it...
Meesha Gerhart
June 8, 2017
Is social media overrated?
Social media marketing is one of the noisiest, most confusing facets of digital marketing. For starters, how many social media platforms are there that you know of? Take a second to count them off. Well, there’s Facebook, Twitter, Instagram,...
Meesha Gerhart
May 25, 2017
Drowning in fluff data?
If you’re working with any sort of marketing vendor, you probably get a monthly performance report. That report probably talks about things like impressions, clicks, click-through rates, bounce rates, etc. All of these numbers are great, but you probably...
Meesha Gerhart
May 4, 2017
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